When working on an international design project, designers often find it difficult to empathize with the user insights of people from a culture beyond their first-hand experience. To help designers step beyond this limitation, Cultura toolkit has been developed for supporting them to deal with the complexity of designing for unfamiliar markets. The toolkit uses nine cultural themes based on cultural theories, informing designers about user insights in a broader cultural context.

The toolkit works perfectly for communicating user insights and inspiring new design opportunities in a co-creation session, and it is also great for the product development team to synthesize user research data.

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Want to know more about Cultura toolkit? Feel free to contact HAO design lab.​